SENIOR DIGITAL CONTENT ADMINISTRATOR

Anthem, Inc.

February 2020 - Present

 

• Work with UX, UI, and Development teams using Agile Scrum to develop new content across Anthem’s website

• Collaborate with Marketing and Communications teams by utilizing competitive insights to improve online experience and expand digital offerings to members

• Create and audit content; modify and publish using Oracle WebCenter Sites
   

CONTENT STRATEGIST

Yottabyte LLC

​2018 - 2020

 

• Planned, created, and executed email drip campaigns with overall click through rate average above 30%

• Wrote clear, concise, and human sounding copy for an array of business needs: press releases, case studies, data sheets, emails, and social media

• Designed and ran ad campaigns across LinkedIn and Google Ads

• Spearheaded online survey to increase brand awareness and gain new industry insights

 

TEAM LEADER + APPLICATION SPECIALIST

Tyler Technologies (formerly New World Systems)

​2014 - 2018

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• ​Awarded Fortify Initiative MVP for individually closing 500+ outstanding customer support tickets

• Chosen as Support Representative of the Year 2017 for pioneering improvements to support team member on-boarding & ongoing training efforts

• Devised SurveyMonkey surveys quarterly to understand support staffing needs and receive general feedback from team members

• Provided ongoing support and communication to extensive customer base while utilizing Salesforce, Dynamics CRM, WebEx, and GoToAssist